Diagnose first
Before anything gets rebuilt, I find out what is actually wrong — the economics, the funnel, the signal, or the story someone's been telling you. Usually it isn't the thing you were told it was.
Head of Marketing & Growth · Founder, doubledash
I'm the one who tells you what's actually broken — and how we can fix it.
Three-time regional boxing champion, obsessive systems thinker, gamer since age three. Fifteen years launching, reviving and scaling 70+ apps and games on budgets from $1K to $1M a month.
Marketing & growth
My work spans games, apps and consumer products.
In one of my most recent roles, I led the turnaround of an unprofitable consumer subscription business to a $7M+ annualized revenue run rate and positive net profit, with marketing as the main growth lever.
Through doubledash, I build open-source AI tools for marketing and growth, including Review Intelligence and Meta Ads Operator.
I'm also a speaker and a juror for international marketing awards.
How I work
Fix the system, then scale
Scaling a broken system just buys worse outcomes faster. I rebuild the machine — targeting, creative, measurement, ops — and only then put weight on it.
Build systems that keep running
I build the processes and team around the work so it can keep running while I focus on the next problem.
What I take on
Marketing & growth leadership
Ongoing, senior, in the room where the decisions happen.
Growth audit with a defined scope
An independent read on your marketing, your team, or your agency — with the findings written down.
A senior in-house role
Head of Growth / VP Marketing, for the right company and the right problem.
Speaking, workshops, teaching
Growth and AI in marketing, for teams that want the unvarnished version.