Speaking

I speak on the parts of growth where channels meet product.

Conversion psychology, ASO and creative optimization, web-to-app growth, AI-built tooling, and marketing as a P&L function.

Performance marketing systems

How acquisition, creative, store pages, funnels, and unit economics fit together.

ASO and creative optimization

How store pages, creative signal, and post-install economics meet.

Commitment Flow

Why the click is only the first commitment, and how to diagnose the one that breaks.

Growth with AI agents

What to automate, what to keep human, and where agentic tooling can make the function sharper.

Past appearances

Expert ASO Panel — AppFollow

How to Increase App Store Conversion with ASO Creative Optimization, alongside Ubisoft and StoreMaven.

HerFrontier

A practical session for growth operators working close to product and revenue.

WN Conference Abu Dhabi 2024

MC role. Additional organizer materials can be added when available.

Closed investor summit

Growth results presented to a leadership group. Product and sensitive numbers removed publicly.