Speaking
I speak on growth work where the useful answer is not just "buy more traffic."
Public sessions, panels, and company talks on performance marketing, app-store creative, founder lessons, AI-assisted growth work, and marketing as a commercial function.
Marketing as the P&L
What changes when marketing owns the commercial result, not just the channel dashboard.
Creative operating systems
How to move from opinion-led creative meetings to a loop of evidence, references, briefs, production, and testing.
Store and search intent
Where ASO, SEO, and creative optimization become intent work rather than keyword or asset housekeeping.
Validation without waiting for a roadmap
How to use lightweight builds, AI-assisted tooling, and real user behavior to decide what deserves engineering time.
Past appearances
Expert ASO Panel — AppFollow
How to Increase App Store Conversion with ASO Creative Optimization, hosted by AppFollow.
HerFrontier
A practical session for growth operators working close to product and revenue.
Pet Project Club
A session on promoting IT products and turning early product work into a sharper growth story.
WN Conference Abu Dhabi 2024
MC role at the Abu Dhabi edition of the games industry conference.
Social Discovery Group Management Summit
Solo presentation on growth strategy and results for an SDG-backed consumer subscription venture.