Writing
Notes from the parts of growth that dashboards flatten.
Creative systems, lifecycle work, search-intent plays, AI-assisted validation, and the decisions that sit between channel data and commercial reality.
Everything here comes out of live work — the version with the constraint attached, not the version that reads well on LinkedIn.
Start with the problem
Not sure where to begin
Reviews, competitors, and ASO
Use public review evidence to find broken promises, trust gaps, positioning openings, and safer store-page tests.
Funnel, onboarding, paywall, or renewal
Use Commitment Flow when the visible drop-off does not explain why the user stopped.
The problem crosses several surfaces
If acquisition, store promise, product, monetization, or economics are colliding, tell me what is going on.
You Can't Install the Management
Four failures from running my work through a system of AI agents — and the boring fixes that worked.
Read →My current AI stack
The AI operating system I use to run marketing and growth through shared context, agents and automations, verification, and authority rules.
Read →Archive
1 pieces