Writing
Notes from the parts of growth that dashboards flatten.
Creative systems, lifecycle work, search-intent plays, AI-assisted validation, and the decisions between channel data and commercial reality.
Start with the problem
Reviews, competitors, and ASO
Use public review evidence to find broken promises, trust gaps, positioning openings, and safer store-page tests.
Funnel, onboarding, paywall, or renewal
Use Commitment Flow when the visible drop-off does not explain why the user stopped.
The problem crosses several surfaces
Start with an App Growth Diagnostic when acquisition, store promise, product, monetization, or economics need one constraint map.
My current AI stack
The AI operating system I use to run marketing and growth through shared context, agents and automations, verification, and authority rules.
Competitor reviews vs customer interviews: what each can actually tell you
Competitor reviews show where the market already broke. Customer interviews explain the context reviews cannot. The useful research system knows which one to use first.
Review mining for subscription apps
Subscription app reviews expose the trust gaps, pricing expectations, cancellation anger, and value moments that decide whether growth can scale without damaging payback.
Google Play review analysis: where Android growth problems get loud
Google Play reviews expose device friction, country patterns, subscription trust gaps, and store-page promises that Android users are already challenging in public.
App Store review analysis for ASO
App Store reviews are not just reputation data. They show which store-page promises users believed, which ones broke, and what your next ASO test should avoid.
How to analyze competitor app reviews without making mush
A practical workflow for turning competitor App Store and Google Play complaints into product, ASO, and positioning decisions.
ASO creative testing: what to measure after the store page
A store page test is not finished when conversion moves. The useful question is whether the creative brought better users, cleaner intent, and fewer broken promises.
Competitor review analysis: the complaints your rival is handing you
Competitor reviews are public demand research. Read them properly and they stop being noise.
Commitment Flow starts before the button
The visible leak is rarely the whole problem. The ask usually got heavy earlier.
ASO creative optimization is not a store page problem
The store page is where the signal appears. The cause often lives before and after it.