15
years in growth
Marketing & growth leadership · Games, apps and consumer products
AI doesn't know how to do marketing.
It learned marketing from everyone who writes about it and almost no one who does it — and it can't tell the difference. Then someone sold you the average as a strategy. It is a very fast intern with no taste and no stake in your P&L.
I'm the person you call when marketing stopped working and you no longer trust the explanation you're getting. I find what is actually broken. Then I fix it. It is almost always fixable — that's not optimism, that's fifteen years of receipts.
70+
products launched / revived / scaled
4×
revenue, same budget, 10 weeks
$1M
monthly UA budgets, run cold
Speaking, judging and mentoring
Growth, marketing and practical AI.
Speaker and juror for international marketing awards.
Mentor at Elevate Women Global Hackathon 2026.
Talks, jury and mentoring →Things I build
Open-source tools for marketing and growth.
Review Intelligence, Review Retriever and Meta Ads Operator.
Explore the tools →Selected work
All case studies →All →Social Discovery Group
Rebuilt paid acquisition from loss-making to positive unit economics. 4× revenue on the same budget, CAC −40%, in 10 weeks.
Loss-making acquisition to positive unit economics. 4× revenue on the same budget, CAC −40%, in 10 weeks.
Playkot · mid-core RPG
Turned a year of underperformance into positive ROAS on a six-figure monthly budget. Rebuilt the UA team, campaign decisions and accountability.
A year of underperformance turned into positive ROAS on a six-figure monthly budget.
Age of Magic · ASO
Treated the search listing as an ad in a feed. 3× App Store search CTR and downloads nearly doubled.
Jewelry brand · SEM rebuild
Used the marketplace’s search mechanics and long-tail keywords to capture demand competitors missed. Monthly revenue up 70%.
Marketplace search mechanics and long-tail keywords. Monthly revenue up 70%.
Who I am
Three-time regional boxing champion, obsessive systems thinker, gamer since age three. Fifteen years launching, reviving and scaling 70+ apps and games on budgets from $1K to $1M a month. I go hands-on or assemble the team. I like hard problems and killing weak ideas before they get expensive.
More about how I work →