Dasha Antonova / Marketing & Growth · Founder

Venture · Co-founder & CEO · 2023

GoPal

I co-founded GoPal, an EdTech startup developing interactive learning experiences in the metaverse. In 2023 DIFC selected us for the inaugural Metaverse Accelerator Programme in Dubai — its first cohort. We graduated.

DIFC Innovation Hub Meet the Cohort card featuring Daria Antonova, co-founder and CEO of GoPal
Meet Daria Antonova, Co-founder & CEO of GoPal DIFC Innovation Hub · June 2023 ↗

Role

Co-founder & CEO

Platform endorsed by

Dubai's Higher Committee for Future Technology and Digital Economy

Why the programme existed

Dubai's Higher Committee for Future Technology and Digital Economy endorsed the DIFC Metaverse Platform, positioning DIFC as “the first government entity globally to champion an integrated Metaverse hub.”

Mohammad Alblooshi · CEO, DIFC Innovation Hub ↗
$4bn Added to Dubai's GDP
40,000 Virtual jobs by 2030
1,000 Metaverse & blockchain companies

Targets of the Dubai Metaverse Strategy, the mandate the accelerator was run under — DIFC, UAE Government Media Office, The Fintech Times.

Bringing interactive learning to more people.

Going down a mine shaft. Reading gas levels before the air goes bad. Putting noise barriers around workers on a factory floor. Flying cargo to people who need it. Looking inside a human body. Following a pilgrimage route on the other side of the world.

Some of these experiences are difficult to practise safely; others let people explore places they cannot easily reach.

The studio was already producing this kind of interactive learning for corporations and institutions. I partnered with them to build GoPal: an educational platform in the metaverse.

The idea was to bring these experiences into one educational platform, so people could learn through experiences they could not easily access in real life.

We built three navigable environments inside existing metaverse platforms to understand what the learning experience needed and how it should work.

The public record

The work

What I owned

Product direction, positioning, the business model, financial planning, the accelerator materials and every external conversation — the application that got us in, the pitch, the partners, the room.

The call I made

Each new learning environment took time to produce. Building the range of experiences we wanted for GoPal would have taken too long.

We decided to start with something simpler and wait for the technology to develop. I expected AI to make creating these experiences easier.